Artwork Specs

File Preparation Guides:

Print-ready files are accepted in the following formats:

.ai,

Adobe Illustrator drawing or vector graphics file

.eps

Encapsulated postscript image file created using Adobe Illustrator; designed for high resolution printing of illustrations; standard file format for importing and exporting PostScript files

.cdr

Corel Draw Vector drawing file

.tiff

Tag Image File Format; preferred bitmap graphics format for high-resolution postscript printing

.jpg or .jpeg

standard format for photographic image compression developed by the Joint Photographic Experts Group

.psd

Bitmap file created using Adobe Photoshop

.indd

InDesign Document from Adobe Systems

.pdf

Portable Document File from Adobe Acrobat

.qxd

QuarkXpress Document or Data File

.pub

Document file associated with Microsoft Publisher


Quick Facts about Bitmap Images

  • Bitmap images are made up of colored dots (pixels) in a grid
  • Also known as raster images
  • Resolution dependent – resizing affects image quality
  • Scanned images and digital photos are bitmaps

Quick Facts about Vector Images

  • Vector Images are made up of individual objects composed of lines and shapes with different attributes such as color.
  • Resolution Independent – scaling images does not affect quality
  • Smaller file size
  • Not suitable for photo-realistic reproduction
  • Fonts are vector objects


Please follow this guide to reduce potential problems, avoid additional costs and speed up production and delivery

1. SCAN/SAVE
Scanning resolution is usually twice the output line screen. A resolution of 300 dpi or close is ideal when scanning color and grey scale materials. B/W art should be scanned not higher than 600 dpi. Text should be at 400 dpi.  Always scan at 100% of the final size of your document.

2. COLOR MODES
No RGB images. RGB is used for viewing images on a monitor. Please convert to and save all your images in CMYK mode. Your images will not output properly if your files are not set up in CMYK.

3. BLEEDS 
A bleed occurs when the ink prints to the very edge of the paper. For bleeds, you must extend your artwork beyond the border page by 1/8 inch.

4. PROOFREAD 
Please spell-check your document and review all other information carefully before submitting your files to us to ensure accuracy.

5. IMAGE FILES

  • Please submit all image and graphic files used in your document
  • Include the original copies of each graphic file.
  • Include all supporting files used in the document
  • Send the linked file of “placed images” in Illustrator or Quark. 
  • Do not embed image files into your layout

6. FONTS 
Please submit your files with all the necessary fonts included – both screen & printer fonts used in your document. Without the printer fonts we cannot create a proof or plates for your print job.

7. PRINT GUIDE 
Please send us a mock-up or dummy of your job to serve as a guide.

8.  CONTACT INFORMATION 
All files and medium sent to Wightleaflets should have client’s complete name and contact information.